Provide more natural conversations, answer more complex questions, and offering more insightful recommendations.
There are disruptive technologies that have positively impacted businesses, but none of them has revolutionized the world quite like chatbots, and digital assistants.
In making key decisions, the presence of a chatbot or a digital assistant through conversational AI enhances customer intimacy while optimizing costs & revenue to a large extent.
Digital assistants help companies to collect and process a large volume of information about customers’ needs, requirements, past transaction history, etc. They offer extremely personalized information about customers. With the detailed set of data, companies can easily amplify and automate operational performance.
Functions like analytics, billing, collections, renewals, upselling, and cross-selling of services are automated and organized in such a way that the personnel can rely on the digital assistants completely.
While both chatbots and digital assistants help in performing tasks as instructed and answering questions, chatbots are limited to making a conversation, making recommendations, and checking on statuses.
Digital assistants use AI to understand customers’ speech and text and have the ability to understand complex questions and even localized slang. Digital Assistants can also advise the right service or product to the consumer based on the customer’s emotional sentiment.
Adopting a chatbot or a digital assistant won't solve all your company's problems or reduce expenditures. A crucial factor to consider is redefining organizational process trouble spots, using a step-by-step analysis process, knowing what you need from your chatbot or digital assistants, and tailoring them to meet those demands are the key points to consider.
The best chatbot or digital assistant for you will depend on your needs and the scorecard, which you should create. A custom-designed chatbot or digital assistant might be the solution in many cases.
Chatbots and Digital Assistants bring a great ROI to any organization by cutting costs and time while providing great customer satisfaction. They also help in:
Sales, marketing-offering new products and promoting new services, lead generation, and an overall reduction in the company costs and increase in ROI.
Here is a brief comparison:
